As the Accor group enters a new phase of sustained expansion, it is reaffirming its approach to responsible development, which generates value shared by everyone. The new PLANET 21 program accelerates and intensifies Accor’s sustainable development commitment, transforming it into a decisive competitive advantage for the Group, its brands and its partners.
The program is structured around 21 commitments backed by quantifiable objectives that all hotels are expected to meet by 2015. With PLANET 21, Accor is making sustainable hospitality the focus of its strategic vision, as well as its development and innovation processes.
The new PLANET 21 strategy includes a program for informing customers and encouraging them to contribute to the hotels’ actions and achievements. From booking to room stay and restaurant service, customers will discover a rich and diverse array of educational messages encouraging them to contribute actively to the hotel’s action by means of a few simple gestures. The tone of the messages will be friendly and thoughtful, aimed at encouraging customers to participate without ever making them feel guilty.
To guarantee the credibility of this program, hotels can only use the PLANET 21 messages if they comply with a certain level of performance in terms of sustainable development, assessed according to a list of 65 check points or recognized external certification.
The Pullman Barcelona Skipper Hotel is glad to participate at PLANET 21.
Please, visit our corporate website to find further information.
Avda. Litoral, 10, 08005 Barcelona
Tel: (+34) 932 216 565
Fax: (+34) 932 213 600